New Study Analyzes Media Habits of the 10% "Influentials"
07/29/2003 | Морон
http://www.adage.com/news.cms?newsId=38349
..."The Internet has become part of the core media to Influentials. It is a fact of life, and for companies that want to engage with Influentials, they have to consider the Internet. ... It's like breathing air," said Jon Berry, vice president and senior research director of RoperASW in New York and co-author of the book The Influentials. (January 2003, Free Press).
Mr. Berry said RoperASW has been tracking these Influentials since the 1970s and documenting changes in the group. One of those changes is the emphasis Americans are placing on the use of technology to pass along ideas and information by word of mouth. And that, Mr. Berry said, means that it's increasingly important to reach Influentials who are at the center of conversations.
"They are twice as likely to be turned to by others for ideas and insights on a range of different topics like movies, vacation places, how to raise your kids, and are twice as likely to make recommendations when they find something they like," Mr. Berry said.
...
..."The Internet has become part of the core media to Influentials. It is a fact of life, and for companies that want to engage with Influentials, they have to consider the Internet. ... It's like breathing air," said Jon Berry, vice president and senior research director of RoperASW in New York and co-author of the book The Influentials. (January 2003, Free Press).
Mr. Berry said RoperASW has been tracking these Influentials since the 1970s and documenting changes in the group. One of those changes is the emphasis Americans are placing on the use of technology to pass along ideas and information by word of mouth. And that, Mr. Berry said, means that it's increasingly important to reach Influentials who are at the center of conversations.
"They are twice as likely to be turned to by others for ideas and insights on a range of different topics like movies, vacation places, how to raise your kids, and are twice as likely to make recommendations when they find something they like," Mr. Berry said.
...
Відповіді
2003.07.29 | Морон
Re: New Study Analyzes Media Habits of the 10% "Influentials"
44% describe themselves as people who are asked for advice prior to purchasing various products and services:!!!!!!!!!!!!!!!> Government and politics: 79% !!!!!!!!!!!!!!!!
(Maidan, UVAHA!)
> Computers: 59%
> Restaurants: 58%
> Web sites: 58%
> Career choices: 56%
> Vacation destinations: 43%
> Investments: 38%
...
America's "Influentials" -- a demographic of business networkers, news junkies and community movers and shakers -- !!!! prefer the Internet to any other media for acquiring their daily information !!!!, according to a new study.